Friday, March 30, 2012

Raging the LA Corp Machine Forward

LA Corp is a 501c3 public charity committed t promoting empowerment and inclusion while decreasing the prevalence of HIV/AIDS through education and advocacy. By pursuing social justice, equality, and sexual health among the community and its organizations we decrease the social determinants which increase risk. During the past year, the organization has completed many projects and programming with measurable outcomes. The publishing of "Our Lives, Our Stories, The Untold Stories of Women with AIDS," was the centerpiece of our Plus Club program which focused on the socialization and empowerment of women infected with the disease. While providing a safe space for participants, the women were able to interact as they composed their stories in journal form. Each session was designed to allow each individuals a chance to openly share their thoughts and observations of their lives before and after being infected. Prior to publishing that piece, LA Corp explored the matrix of homophobia, stigma, racism, mental health and HIV/AIDS in the book "The Set Up," penned by Carl Jackson. In an effort to chronicle the many cycles and arches of the disease, this periodical was created to support the organization vision of dealing with individuals from a holistic stance. Jackson's story peels backs layers of social determinants which impacted his slow and spiraling decline in to a manic state which caused him to be hospitalized. His book is a cautionary tale at best but one that serves as a case that illuminates the challenges and barriers often faced by those whom struggle with a myriad of issues and dilemmas while accessing linkages to care. LA Corp has been steadfast in our belief that a comprehensive system of HIV care in Arkansas is paramount. We believe an emphasis on testing, where treatment services are not available to all, creates an unacceptable "Care Paradox."  Following the National AIDS Strategy utilizing funding streams from our partnership with AIDS United, LA Corp has fostered working collaborations with other local entities to which address the lack of strategic advocacy development. Through the vehicle the Arkansas HIV Community Advocates, it was our desire to leverage those partnership into a viable  HIV/AIDS action team what would seek to construct a framework from which the group could explore and discover legislative allies while strengthening public health alliances. The need for advocacy empowerment is essential to affecting change policies and measures that directly affects stakeholders. Establishing this venture has problematic due to the complexity of attitudes, aptitudes and agendas as to how to develop the entity. Furthermore, the resurgence of the Arkansas Community Planning Group model was a competitive force to which LA Corp surmised that each group was utilizing many of the same activist and advocates despite different missions. Currently we are reassessing the vitality of AHCA and its significance within the HIV/AIDS construct. As 2012 unfolds, The Living Affected Corporation plans to unfold our latest AIDS prevention methods in response to the increase of incidences and prevalence rates among Black men having sex with men. Using the Defend Yourself evidenced based structure and modified to meet our population this program will empower, educate meanwhile engaging Black gay men 18-30 concerning sexual behavior patterns and changes. The program will enlist LA Corp program trained peers to seek interactive sexual health conversations within their social circles and extended networks. Launching in April 2012, the program will run throughout the year and will be servicing the greater Pulaski county area.  Also coming in 2012 will be future editions of Holistic Health Arkansas, an impending LGBTQ health magazine, additional partnership with local community based organizations and numerous outreach engagements and testing opportunities. Please consider joining us in our efforts either through a volunteerism, joining our board of directors or offering a monetary gift. The Living Affected Corporation wishes to be an invaluable community partner as we forge ahead in the fight to improving access to care. supporting the development of grassroots advocacy capacities and services for people living with AIDS. 



Black Women in City Infected with HIV at Higher Rate than National Average

A recent article published in The Baltimore Sun discussed a study that found the rate of new HIV infections among black women in Baltimore, MD, is almost five times higher than the national average.

According to the article, the Centers for Disease Control and Prevention (CDC) reports that roughly 25 percent of HIV infections occur among women and 67 percent of those infections occur in black women. However, the rate of new HIV infections among black women in cities considered to be “hot spots” (Atlanta, Baltimore, Newark, New York, Raleigh-Durham, and Washington) is significantly higher than the national average for black women (24 per 10,000 versus 5 per 10,000). These “hot spots” have been areas disproportionally impacted by the HIV/AIDS epidemic for decades, according to the article. However, the researchers were surprised by these rates as the field largely has focused on black and gay men. “This is why it’s important to remind people that this is going on right here in our hometown,” said Dr. Charles Flexner, principal investigator for the Baltimore section of the study and clinical pharmacologist and infectious disease expert at Johns Hopkins. Although Baltimore declared HIV a public health emergency in 2002, the number of infected people in the city continues to rise.
The article highlights programs that have been targeting women at risk for HIV infection. For example, a city project in Baltimore sends out vans to test women in the city’s red light district, which has reported testing 4,660 women, including more than 3,000 black women (Cohn, 03/08).

Wednesday, March 28, 2012

Sprited Living in Spring

"Write a Letter to HIV" Campaign!

Justin B. Terry-Smith
Justin B. Terry-SmithHello, I'm Justin B. Terry-Smith. I was infected with HIV in 2005 and diagnosed in 2006. I've decided to write a letter expressing my feelings about HIV and I'm asking YOU to join me.
You can be HIV negative or positive; this letter is meant to encourage and empower. If you're infected or affected by HIV, I'm asking that you write a letter and then videotape yourself reading the letter aloud. It helps sometimes to get your feelings out, whether you've been recently diagnosed or have been living with HIV for a long period of time.
I'm asking everyone -- including my fellow bloggers here at TheBody.com and others that don't have a blog -- to join me in this campaign, "My Letter to HIV." Check out my letter and video for an example. If you don't want to make a video you don't have to; a simple letter will suffice. You can also send a picture of yourself. Entries will be posted in a series on this article page.
Send your letters and video links to mylettertohiv@gmail.com.

PLEASE JOIN ME IN EMPOWERING YOURSELVES IN THIS FIGHT AGAINST HIV/AIDS!


Seizing the Mobile Opportunity: The Health Resources and Services Administration Experience



Have you or your clients used your phone to find a community health center? Did you know there’s an app for that? In 2011, the Health Resources and Services Administration (HRSA) released their “Find a Health Center” mobile app. Simply type in a ZIP code or select “my current location” and click the ‘Find Centers’ button to find the closest source of affordable health care – even if you have no health insurance.
HRSA Find a Health Center Mobile AppThe app reflects HRSA’s mission to improve access to health care. As we’ve mentioned in previous blog posts, mobile reaches beyond apps to mobile-ready sites and text messaging. It’s important to understand what’s best for your audiences. While conducting usability tests for HRSA.gov, the web and electronic media team at HRSA repeatedly heard from patients at HRSA-supported HIV/AIDS clinics and community health centers that their mobile phone “was their computer to find health services and learn about health issues.” HRSA also observed community health center (CHC) and Ryan White HIV/AIDS program staff – health care providers, patient navigators, social workers and more – relying extensively on mobile phones as they support clients. This is consistent with findings from the Pew Internet & American Life Project, which reports that 15% of adults use their mobile phone to access health information Exit Disclaimer.
As the primary federal agency for improving access to health care services for people who are uninsured, isolated or medically vulnerable, HRSA administers the Ryan White HIV/AIDS Program which reaches an estimated 529,000 people each year. It also manages the CHC program which cared for nearly 20 million patients last year. HRSA has a national database of CHCs and believed that it could be packaged to meet these needs of their clients. This is an example of seizing what Steven VanRoekel, Chief Information Officer of the United States, called “the mobile opportunity”.
Response to the app – available for iPhone, Android, and generic smart phones — has been positive. An average of 100 people have downloaded the iPhone version each month since its release in May 2011. HRSA created a widget to share the “Find a Health Center” app. Get the code at HRSA’s Data Warehouse. HRSA averages 7000 visits per month to their web page about the app.
What were some lessons from HRSA’s experience? For one thing, the actual programming was not as difficult as anticipated. The challenge lies “in determining what existing content is best suited for the target audience,” HRSA Web Manager Joni Johns told me. Development “doesn’t have to be resource intensive; it needs to be thoughtful and grounded.”
What’s next? Landmark-based searches for the health center app are on the way. Joni is asking if going “backwards” to older technology, like SMS texting, may help HRSA to better reach out-of-care clients – “Find A Health Center” by text may be next.
As more federal agencies seize the mobile opportunity, AIDS.gov will blog on their experiences.
Have you tried this app, available in Android Market and the iPhone App Store? Send your comments to contact@hrsa.gov.

Monday, March 26, 2012

Spring Treking and Living

Statement by Secretary Kathleen Sebelius on LGBT Health Awareness Week 2012

LGBT Health Awareness Week is an important time to highlight the progress our country is making to address the unique health needs of lesbian, gay, bisexual, and transgender (LGBT) Americans, especially through implementation of the health care law, the Affordable Care Act.
Studies have shown that health disparities related to sexual orientation and gender identity are due in part to lower rates of health coverage and a lack of cultural competency in the health care system. The Affordable Care Act is already helping millions of Americans gain access to care by creating coverage options for people with pre-existing conditions, and under the law, beginning in 2014, every American will have access to health care through Affordable Insurance Exchanges, new competitive marketplaces where Americans will be able to purchase affordable coverage and have the same choices of insurance that members of Congress will have. These same benefits are or will be available to LGBT Americans across the country.
The Affordable Care Act also strengthens training for health care providers, devotes new resources to improving our primary care workforce, and increases funding for community health centers, where patients are served regardless of how much they can afford to pay. We know that members of the LGBT community may be more likely to be underinsured or uninsured, making the Affordable Care Act all the more important.

In addition, the Department of Health and Human Services continues to address the specific health concerns of LGBT Americans, including by working to incorporate data collection on LGBT populations into national health surveys, releasing rules requiring hospitals to allow same-sex partners the ability to visit each other in the hospital, and setting up an internal working group that ensures we are effectively coordinating policies to best address LGBT health needs across every agency in the Department.
Our Department is committed to improving the health of all Americans, including LGBT Americans, and we look forward to continuing this work during LGBT Health Awareness Week and beyond.

For more information on how the Department is working to improve LGBT Health and Well-being, visit http://www.hhs.gov/secretary/about/lgbthealth_update_2011.html.
Read the Departments recommendations for future LGBT Health improvements at http://www.hhs.gov/secretary/about/lgbthealth.html
Learn how health reform is giving LGBT Americans more control over their health care at http://www.healthcare.gov/news/factsheets/2011/01/new-options-for-lgbt-americans.html



Enhancing Your HIV Prevention Work with a "Social Determinants of Health" Approach


The Center for HIV Identification, Prevention and Treatment Services (CHIPTS) at the University of California, Los Angeles and the Center for Strengthening Youth Prevention Paradigms (SYPP Center) of Children’s Hospital Los Angeles invite you to participate in a special webinar on social determinants of health. Presenters Mia Humphreys and Kiesha McCurtis will define and discuss the concept of social determinants of health and provide a framework for HIV service providers and community planners to articulate the many factors that impact HIV risk beyond the individual level. The Living Affected Corporation has championed this concept as  vital elements in their efforts to address marginalized communities in Arkansas. The group's "H.E.F.T.E." position, which denotes "housing, education, food, transportation and employment," as distinct determinants within the scope of dealing with individuals holistically.

This webinar is presented in conjunction with the release of a new resource titled “The Role of Social Determinants of Health & HIV,” which can be downloaded at www.chla.org/sypp.

After this webinar, you will be able to:
  1. Define social determinants of health within an HIV prevention framework
  2. Define health inequities and describe their relationship to social determinants of health and HIV prevention
  3. Apply learned knowledge of social determinants of health to example case studies in HIV prevention
Housed at Children’s Hospital Los Angeles, the SYPP Center provides capacity building assistance (CBA) services to communities seeking to prevent HIV/AIDS among youth, with an emphasis on young gay men and transgender youth of color. The SYPP Center offers a framework for communities to create sustainable structural changes and build healthy community coalitions that respond to local needs.

This project is supported by Cooperative Agreement Number 5U65PS001708-03 from the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention.



USED SHOE DRIVE through March 31, 2012

 
We are a collection point for the Ozark Water Project new and used shoe donation. Attached is a flyer explaining the process of taking our used shoes and turning it into clean drinking waterfor people in need.
Drop off boxes are located at all NLR Fire Stations.
This is a good way to incorporate sustainability by recycling and repurposing shoes into providing basic needs. The drive will be now through March 31, 2012.
Check out the webpage: http://ozarkwaterprojects.org
Original message from Karla Allen, Ozark Water Projects, Inc. (info below)
Karla Allen
Ozark Water Projects. Inc.
10701 Rivercrest Drive
Little Rock, AR 72212
501-626-0086


Tuesday, March 20, 2012

Awareness Living

Spring is Coming. National Native HIV/AIDS Awareness Day is Coming.

Tomorrow, Tuesday March 20th is the first day of Spring. It is also the day chosen for the annual observance of National Native HIV/AIDS Awareness Day (NNHAAD).
According to the recently launched national website for NNHAAD Exit Disclaimer, this observance day is a “national mobilization effort designed to encourage Natives (American Indians, Alaska Natives and Native Hawaiians) across the United States and Territorial Areas to get educated, get tested, get involved in prevention and get treated for HIV and AIDS.” A one-day program will be held Tuesday, March 20th, 2012 at the Austin Hotel located at 305 Malvern Avenue, Hot Springs, AR 71901. For more info contact:

Shari A. Joyner-Robbins
HIV Trainer / Data Manager
Delta AETC / JCCSI
120 West 5th Street, Suite 301
Pine Bluff AR, 71601
Office: (870) 535-3062 Ext. 110
Fax:      (870)  534-1026

NNHAADWhy the First Day of Spring?

The new NNHAAD site tells us that it is recognized that “in many Native cultures across the US that the four seasons are highly respected in many cultures because they closely represent the cycle of life. Spring also represents a time of equality and balance and is the only day when day and night are at equal lengths. It is considered a time of profound change, new beginnings and birth, a celebration of life for all people.”
Five leading community organizations plan and implement the day:
These organizations and many other rural and urban organizations work on March 20th  – and year round — to address the HIV related needs of these communities.  Messages, posters and event information are available on the awareness day website Exit Disclaimer; NNHAAD organizers are also talking with communities and individuals on Facebook Exit Disclaimer.  You also can learn about HIV and the Indian Health Service HIV/AIDS Program here.

LGBTQ Health Magazine Update

The Living Affected Corporation has received numerous submissions for its upcoming health periodical scheduled for a June publishing. The "name game" contest also garnered several inquires and submissions that will be considered to entitle the publication. Currently we are seeking graphic artist, photographers, proofreaders and individuals interested in possible sales positions. For more information check in at 877.902.7HIV or info@lacorponline.org 


Board Members for LA Corp

If you are interested in joining a dynamic community based organization seeking to address health issues in the marginalized communities of Arkansas, then consider joining the board of directors of The Living Affected Corporation. Bring you influential networks and allies to our vision of offering advocacy training, fund raising, community outreach, speakers bureau, HIV/AIDS testing and so much more. Being apart of this mission will require time and treasure commitments plus you ability to be involved with assisting the organization full fill its core tenants and programming. Please submit your letter of interest to P.O. Box 46558, Little Rock, Arkansas 72214 or call 866-902-7HIV  Do it today!

Wednesday, March 14, 2012

Rainbows Raging the Machine

Living Affected Seeks Interns and Volunteers

The Living Affected Corporation in preparation for its 2012 programming is seeking interested interns and volunteers to consider providing committed time to assistingthe organization with various projects and initiatives. Presently the organization is seeking to upgrade its data gathering procedures, web presence, fundraising, development strategies and long range planning. If you have expertise or skills in any of the following areas please contact the group at info@lacorponline.org or call us 877.902.7HIV Additional Board of Director members are also being sought as dynamic individuals who can bring their energy and networks to assist with full filling the organizational mission of promoting holistic, positive sexual and reproductive health for all. The immeadiate following criteria is being sought:

Assist, research, improve, create or launch:
New Website & Hosting Service (Spring 2012)
  • Press Release set-up/distribution
  • Web and social media posts
  • Database Management
  • Newsletter Management
  • Webinar Management
  • Media Relations
  • Advocacy and Health Networks Administration
  • Membership Communications
  • Marketing materials and imaging
  • Data Security
  • Coordinated telephone systems
  • Shared Files system
  • Incorporating Video technology
  • Intern and Volunteer Management
  • Analytics/Metrics Systems
  • Software upgrades, compliance and tracking
  • National Conventions press events
  • Fundraising event promotion (Fall 2012)

What the Affordable Care Act Means for People with HIV: Breakin' It Down
Join us for a Webinar on March 23
Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/497947326
Wondering how the Affordable Care Act (ACA) will impact people with HIV? Not sure how Medicaid and the Health Insurance exchange will work together?

The Affordable Care Act is an incredible opportunity to expand access to care for people with HIV. To celebrate the 2nd anniversary of the ACA, we’re hosting a webinar to break it all down. You’ll hear from leaders in the Obama Administration, learn the basics of the ACA and how it will impact people with HIV, and get tools to educate your community on the importance of the ACA and how to defend it.
Presented by the HIV Health Care Access Working Group and HIVHealthReform.org. Speakers include staff from the AIDS Foundation of Chicago, AIDS United, Harvard Law School/TAEP, and others.

Learn more at HIVHealthReform.org and sign up for email updates.
Title:
What the Affordable Care Act Means for People with HIV: Breakin' It Down
Date:
Friday, March 23, 2012
Time:
12:30 PM - 2:00 PM CDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Monday, March 12, 2012

Upward and Onward Monday

Drug helps purge hidden HIV virus, UNC study shows

David Margolis smiling, in his lab A team of researchers at the University of North Carolina at Chapel Hill have successfully flushed latent HIV infection from hiding, with a drug used to treat certain types of lymphoma.
Tackling latent HIV in the immune system is critical to finding a cure for AIDS. The Living Affected Corporation applauds this latest information in the prevention pipeline that will continue to propel the U.S. toward a "Zero Infection Rate" as cited by Secretary of State Hillary Clinton in December 2011.

Dr. David Margolis

The results were presented today at the 19th Conference on Retroviruses and Opportunistic Infections in Seattle, Washington.
While current antiretroviral therapies can very effectively control virus levels, they can never fully eliminate the virus from the cells and tissues it has infected.

“Lifelong use of antiretroviral therapy is problematic for many reasons, not least among them are drug resistance, side effects, and cost,” said David Margolis, MD, professor of medicine, microbiology and immunology, and epidemiology at the University of North Carolina at Chapel Hill. “We need to employ better long-term strategies, including a cure.”
Margolis’ new study is the first to demonstrate that the biological mechanism that keeps the HIV virus hidden and unreachable by current antiviral therapies can be targeted and interrupted in humans, providing new hope for a strategy to eradicate HIV completely.

In a clinical trial, six HIV-infected men who were medically stable on anti-AIDS drugs, received vorinostat, an oncology drug. Recent studies by Margolis and others have shown that vorinostat also attacks the enzymes that keep HIV hiding in certain CD4+ T cells, specialized immune system cells that the virus uses to replicate. Within hours of receiving the vorinostat, all six patients had a significant increase in HIV RNA in these cells, evidence that the virus was being forced out of its hiding place.

“This proves for the first time that there are ways to specifically treat viral latency, the first step towards curing HIV infection,” said Margolis, who led the study. “It shows that this class of drugs, HDAC inhibitors, can attack persistent virus. Vorinostat may not be the magic bullet, but this success shows us a new way to test drugs to target latency, and suggests that we can build a path that may lead to a cure.”

The research conducted is part of a UNC-led consortium, the Collaboratory of AIDS Researchers for Eradication (CARE), funded by the National Institute of Allergy and Infectious Diseases. The consortium is administered by the North Carolina Translational and Clinical Sciences (NC TraCS) Institute at UNC, one of 60 medical research institutions in the US working to improve biomedical research through the NIH Clinical and Translational Science Awards (CTSA) program.
Other UNC authors on the paper include Nanci Archin, PhD, Shailesh Choudary, PhD, Joann Kuruc, MSN, and Joseph Eron, MD of the medical school; Angela Kashuba, PharmD of the Eshelman School of Pharmacy; and Michael Hudgens, PhD, of the Gillings School of Global Public Health.
Funding for this research was provided by the National Institutes of Health, Merck & Co., and the James B. Pendleton Charitable Trust.

Thursday, March 8, 2012

Mid Week Living Affected

National Women and Girls HIV/AIDS Awareness Day

Today, nearly 300,000 women are living with HIV in the United States. While men represent the majority of AIDS diagnoses, as well as new and existing HIV infections, the impact of HIV/AIDS on women has grown since the beginning of the epidemic. Compared with women of other races/ethnicities, African American women continue to be disproportionally affected by HIV/AIDS.
The U.S. Department of Health and Human Services’ Office on Women’s Health will observe its 6th annual National Women and Girls HIV/AIDS Awareness Day on Saturday, March 10. This year’s theme is, “Every Moment is a Deciding Moment.” The message is to encourage everyone to take action in the fight against HIV/AIDS. The Living Affected Corporation will partner with Jefferson Comprehensive Care Systems on the campus of Arkansas Baptist College for a panel discussion, free HIV testing, a screening of the dvd, "Many Women, One Voice," incentive giveaways and free lunch. Starting at 10 am to 2 pm in the Old Main Hall.

National Women and Girls HIV/AIDS Awareness Day is a time to bring attention to the impact HIV/AIDS has on women and girls. It also serves as an opportunity for everyone across the country to come together to educate women and girls about prevention, the importance of getting tested, and how to live with and manage the disease.
National Women and Girls HIV/AIDS Awareness DayBoth the Affordable Care Act and National HIV/AIDS Strategy are helping in the fight against HIV/AIDS by improving health care access. Our hope is that by implementing both the Affordable Care Act and National HIV/AIDS Strategy, we will greatly reduce infections and one day, have an AIDS-free generation. We encourage individuals, communities, and organizations to join us to raise awareness of HIV/AIDS among women and girls.

A list of information about how to become involved can be found at the National Women and Girls HIV/AIDS Awareness Day website, my Dear Colleague letter, as well as the Office on Women’s Health Facebook Exit Disclaimer and Twitter Exit Disclaimer pages.

LA Corp Publishing Announces

The publishing arm of The Living Affected Corporation would like to announce that due to demand, a second printing of the ground breaking book, "Our Lives, Our Story  the Untold Stories of Women with AIDS," is underway and will support additional book tour sites as well as availability on this platform. The organization cites that reception of the publication has been exceptional and required an infusion of more copies to made available by mid month. Currently the book tour is scheduled for Second Presbyterian Church, March 25, 5:30 pm as apart of the church's Positive Day activities. Pine Bluff, Hot Springs, Ft. Smith and Fayettville are also being considered as stops. As details unfold they will be posted to this forum. The groups first book, The Set Up is set to go on sale March 15. Chronicling the life struggle of its author, Carl Jackson, the book details the intersections of AIDS diagnosis and the complexity of  mental health issues that impact his life. The book will be available on this site and will travel with the book tour as well. For more information on bulk copies contact: info@lacorponline.org 

Monday, March 5, 2012

LA Corp Taking it to the Streets

The Living Affected Corporation has been "taking it to the streets" over the past several weeks. Two more stops on our "Our Lives, Our Story" book tour allowed locals in Forrest City and Jonesboro, Arkansas chances to network and hear from the participants from The Plus Club program. Reviews and comments about the book have been positive. On March 25, the tour will return to Little Rock's Second Presbyterian Church (I-430 and Cantrell), as apart of the church's "Positive Day" activities. Currently the event is being finalized and further updates will be posted to this forum. LA Corp made a splash during the Mid South Black Expo held February 25 as the organization participated within the event showcasing its services, publishing and HIV/AIDS information impact within its service area. Staff engaged attendees while offering an assortment info phamlets, fact sheets and numerous branded give aways. In 2012, The Living Affected Corporation is vowing to continue our vision and mission to educate, empower and inform marginalized communities concerning HIV/AIDS information updates as well as linkages to care. You vital support either through purchasing our publications or direct donations will allow us to continue this important work within Pulaski county and beyond. Can we count on you today at (www.livingaffected.org ) or P.O. Box 46558, Little Rock, AR 72214

Women and Girl's HIV Awareness Day



The Living Affected Corporation will partner with Arkansas Baptist College and Jefferson Comprehensive Care Systems,Inc in commemorating Women's and Girl's HIV/AIDS Awareness Day, March 10, 2012. The event under the banner of "My Body...My Health...My L.I.F.E ( Learning Information for Empowerment) will consist of on-site rapid testing, informational booths, living positive panelist, a screening of "Many Women, One Voice," live entertainment, other free activities and Free Lunch provided. For info contact us at info@lacorponline.org 

When: Saturday, March 10th, 2012
Time: 10 a.m. – 3 p.m.
Where: Arkansas Baptist College (in the Old Main Auditorium on campus)
Address: 1621 Martin Luther King Drive, Little Rock, AR 72202

Friday, March 2, 2012

Friday Fall Out & More

Content Syndication: Amplifying Our Message

Susan Robinson, MS
Susan Robinson, MS

The practice of syndicating content isn’t new, but certainly it’s an idea whose time has come. Communicators will tell you: if you want to extend the reach of your messages, make sure they are consistent – and repeat them often across many channels.
HIV/AIDS partners can reach more people on-line by working together to create shared content to syndicate among ourselves. When content is created once, but republished across Web sites, more people see key health messages and Web metrics can be improved. It also saves time and money and ensures up-to-date information.
You can see how content syndication works by cutting and pasting HTML code from a syndicator into your Web pages. You can quickly see how it’s done if you go to a site like AIDS.gov’s YouTube Feed Exit Disclaimer. Just click on a video to bring it up, and below the video window you will see a button titled “Share”. Click on that button and you will see a button titled “Embed.” When you select it, you’ll get a snippet of code that you can paste into your blog or Web page.
If you are managing content for an institution, you may need to set up some infrastructure to syndicate. At the Centers for Disease Control and Prevention, my colleagues have created a CDC Content Syndication Site, where users can create an account, giving them access to a range of topics. There are a number HIV/AIDS topics and soon to be more, including HIV/AIDS 101 information.
If you are looking to syndicate content, the first step is to make sure that what you plan to syndicate is high-value. While it’s easy enough to put code on your pages that enables syndication – when you have your infrastructure in place – with just a little more work you can create something that will be in demand. (Syndication is the sincerest form of flattery!) Here are some tips for creating high-value assets:
  1. Determine what unique content you can or do produce according to your mission and by surveying what other partners produce. Extra bonus points for getting together to discuss needs and making a plan for creating content assets without duplication!
  2. Use your Web metrics, customer surveys and knowledge of your audience to find out what content has a high level of interest and what information people most want. Also, consider pages that might not have a lot of traffic, but have a high impact, like information for policy makers.
  3. Make sure your content is up-to-date, is accurate, and that you can keep it that way!
  4. For many audiences, content written in plain language is a MUST. Readers must be able to quickly scan for key information and understand what’s being said the first time they read it. For FAQs, you’ll want to ask: is our content written to answer questions in the order our users will ask them?
As one of a number of federal agencies working with AIDS.gov, the CDC is looking forward to getting together with other partners to increase our high-quality shared content. Do you have content to offer, currently receive content from others, or have plans to get into syndication? We would like to hear from you – please comment!