Saturday, July 7, 2012

Scaling Up Effective Messaging

ENDGAME: Black Americans Coming to Grips with HIV and AIDS
Stigma, Silence, and Secrets. Its the deadly trinity of the culture of ignorance that will be explored Tuesday, July 10, 21012 in a ground breaking documentary, "ENDGAME: AIDS in Black America." The depth and scope of this health dilemma will get a bold and refreshing examination from Renata Simone, who produced, directed and wrote the film, and Dr. Robert Fullilove, a professor of clinical sociomedical studies at Columbia University. Each of these individuals were on NPR’s Fresh Air with Terry Gross to discuss the political, social and cultural factors that caused the epidemic to spread within the African American community, and why prevention has yet to work. This program is one of my favorites shows featuring Terry Gross whom doesn't hesitate to cover topics that could be considered controversial or explosive. Ms. Simone, spoke of harm reduction efforts in the ATL especially those whom are IDU (intravenous drug users) stakeholders that eventually seek treatment amidst the lack of available beds.

 Dr. Fullilove illustrated how the lack of actions on dealing with "crack culture" which embraced sex workers, lack of effective prison policies addressing sexual violence and the inability of prevention messages to thwart the cultural norm of no "latex barriers" has been apart of the failure of health framework. Simone also highlighted the plight of how many Black women have been infected with the disease. She cited that after the expansion of the AIDS diagnosis definition there was an explosion of incidence rates among Black women. Many of which could have resulted in misdiagnosis or related illness may have not been treated with drug regimens. COP 24/7 has been vigilant and determine to post the latest health information, links, updates and statistics that continues to signify the seriousness of this health crisis. I've attempted to be a clarion call directly to the Black community that the influx of individuals being released from prison, the onset of additional infections through drug usage, the issues of infections among those in long term care situations and the need of having health ministry that seeks to embrace persons holistically.

 With only 3 percent of federal dollars being spent on prevention will require local entities such as The Living Affected Corporation to maximize its resources in its mission to be apart of the testing matrix and promoting "prevention as treatment" while interweaving the social determinants of housing, educations, food, treatment and employment within the fabric of retaining persons in care. We applaud the FDA's newly approved home HIV testing kit, but implore individuals who use this method and get a positive result to seek counseling and access to treatment. COP 24/7 has embeded the trailer to give you a flavor how why you should be tuning in and encourages watchers to share their observations and viewpoints with us next week.

Watch Endgame: AIDS in Black America on PBS. See more from FRONTLINE.

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