Keeping it Living Affected Real

LA Corp Explores Thunderclap for HIV Testing & Services

The Living Affected Corporation is widely known for its unique and "out of the box" approaches to crafting messages within its work to address health issues. Also the group has been a leader in Arkansas in using social media as a powerful way to communicate those messages, and always looking at how they could amplify those messages even more. Enter Thunderclap!

 

Last August, Howto.gov hosted a webinar on Thunderclap , a new online tool designed to create action with social media (you can view the webinar here).After reading reviews and other information the staff of Living Affected was inspired to think about how they could use that service to amplify some of their messages about HIV/AIDS.

Especially since the group has been involved in a year long study around the use of social media reaching gay men as well as the launch of its RZN2LV campaign on World AIDS Day. So it was only befitting that those findings be shared on this platform as the group prepares to pursue a "Thunderclap," toward work being developed in 2014.

Creating our Thunderclap

Thunderclap  describes itself as “the first-ever crowd-speaking platform that helps people be heard by saying something together.” After assessing the site, the agency will sign up to host a campaign in commemoration of Black HIV Awareness Day 2014. Thunderclap provides each host with a customizable landing page  that features a message (140 characters or less) with a link related to a campaign.

 

The organization will set a supporter goal size (100 people), who then grant permission for the message to be released through their own Twitter, Facebook, and/or Tumblr account(s). If our Thunderclap does not reach its supporter goal, our message is not released.

 

Once the Thunderclap campaign reaches its goal of gaining enough supporters, the message will be broadcast through supporters’ social networks simultaneously at the date and time the host picked. The idea is that the message “rises above the noise” of social networks “creating a wave of attention.”

How can you use it?

To create a successful Thunderclap, four components are recommended :

1. Strong brand assets (visuals, video, etc.)
2. A specific event and time
3. A message that resonates
4. An engaged network

In the meantime, the innovative staff will begin working toward putting together the final touches on its bold message that will be set in motion as a major "Thunderclap," coming to you social media platform in 2014. Get ready to help LA Corp be heard in unison!