RZN2LV Continues to Grow on Social Media Platforms
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The RZN2LV ( Reason to Live) campaign launched on World AIDS Day 2013 has taken flight with it presence on its Facebook, YouTube and its newly created web page at www.rzn2lv.com The campaign is the ongoing result of the agencies home grown intervention as funded by the Arkansas Department of Health.
The program was encased inside the organizations "PRISM" ( Promoting Relative Interventions for Sexual Minorities) Project which was designed to address media inundation of negative imagery including that of gay media stereotypes , stigma, homophobia and additional challenges and barriers that often intersect with risky behavior that could result in HIV/STI infections. Throughout the implementation of the intervention, the agency has been steadfast in seeking individuals for focus groups, assessing types of messaging that resonates, data gathering and testing how to deploy the messages, while consequently creating the RZN2LV video and subsequent related material associated with the project that is being showcased on this site.
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The RZN2LV ( Reason to Live) campaign launched on World AIDS Day 2013 has taken flight with it presence on its Facebook, YouTube and its newly created web page at www.rzn2lv.com The campaign is the ongoing result of the agencies home grown intervention as funded by the Arkansas Department of Health.The program was encased inside the organizations "PRISM" ( Promoting Relative Interventions for Sexual Minorities) Project which was designed to address media inundation of negative imagery including that of gay media stereotypes , stigma, homophobia and additional challenges and barriers that often intersect with risky behavior that could result in HIV/STI infections. Throughout the implementation of the intervention, the agency has been steadfast in seeking individuals for focus groups, assessing types of messaging that resonates, data gathering and testing how to deploy the messages, while consequently creating the RZN2LV video and subsequent related material associated with the project that is being showcased on this site.
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